If you want to do SEO for ECommerce websites, then the easiest and fastest route is to travel in the route which someone has already traveled. That means, you need to choose your first competitor, attain their search ranking, their level of sales, push them back and choose your next competitor.
Easily said than done.
SEO for ECommerce Tips: How to Choose Your First Competitor? – Video
So, Who is your first competitor?
Let’s narrow down from a broad concept
- You cannot take a review website or a video blogging website or a direct news website as your competitor
- So your competitive should be an eCommerce website, who is selling products in the category that you are about to sell or that you are already selling
- Also that competitor should be as powerful as your website or a bit higher, that is in the position where you want to be, in the near future.
- For example, you cannot take Amazon or eBay as your first competitors, because they are already at the top position in the E-Commerce niche
- Also you cannot take a website that have started just recently about 2 to 3 months ago website which is not at all getting any sales as your competitor.
4 Conditions to Choose Your First Competitor
Let me be somewhat accurate so that it helps you to decide your competitor
- The first criteria is that, it should be an eCommerce website
- The second most important criteria is the intersection of category of products that you and that competitive websites are selling
- Next comes the market reach or you can call the traffic that the website gets on a daily or monthly basis
- If you want to differentiate a little bit from the previous point, then you can search for a competitor, who is selling to the same area or country or city to which you are thinking or planning to sell
So by analyzing these points you can collect a list of ECommerce competitors
- Write down or collect as many competitors as possible. once that is done, then you can move on to collecting the keywords and meta description of your competitors
- The following tools can help you collect the list of competitors
- To use these tools, you should have already known at least one competitor in your niche. If not, then your website should already have at least a minimum level of establishment.
- If you are an entire newbie into this eCommerce website segment, that is,
If you haven’t even launched your website or
You have already launched, but still you are not getting at least 10 unique visitors a day
- In such case, you should manually find an inspiring competitor as per the above said 4 conditions, so that you can fast forward your growth process to the level that your competitor is.
And that’s why you should not straight away choose an unachievable target like eBay or Amazon or Newegg
7 Step Growth Process in SEO for ECommerce
- First, you select a low to medium range competitor, who is certainly above your level both in terms of traffic and sales
- Then you will be targeting the keywords of that competitive website
- Not only that website, you will also collect many such websites using the 3 tools I mentioned above
- Then you will fast forward your growth process to the range of your competitive websites
- Once you have done that, then you should reiterate this process and choose another set of competitors in medium to high range of traffic and sales
- This is the reason, why you need to build more trust and relationship with your customers.
- After that, you should bring up or develop your brand identity, your unique value perception, invest more on marketing department and turn your new customers into returning customers and then again turn them into repetitive customers.
So your growth from Step 1 to Step 5 will be faster than your growth from Step 5 to Step 7.
Once you have reached this medium to high status as in step 4, you will reiterate the process again.
But then, you should choose a high range competitor such as Amazon or eBay or some big shot in your field, which should be your lifetime target.
But it’s all in your aim and ambition. If at all, you are satisfied in the medium to high range, then you can sit there and concentrate more on improving your customer relationship management, trust or getting more value out of your existing customers as in step 7.
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